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The Kelsey Group: SMEs to use more online marketing

Aug 30 2001:
Small firms will increasingly use the Internet for locally targeted advertising, according to the Kelsey Group.

At the moment, small firms in the US spent USD33 billion annually on local marketing in the Yellow Pages, newspapers, direct mail, coupons, and online. Only 1.5 percent of all current spending on local marketing goes online.

The Kelsey Group predicts that 10 percent of this spending will go online by 2006, when the total amount spent on marketing by small firms will reach USD50 billion.

This local targeting is described by the Kelsey Group as “geocommerce”. With improvements in technology, SMEs will be able to target local customers through email marketing and online ads.

There are now about 10 million small firms in the US, and each firms spends an average of USD4,700 annually on advertising and marketing across all media.

Netvalue: Home Internet use still rising in UK

Aug 23 2001:
NetValue reports that there are now over 14 million home Internet users in the UK.

Over 37 percent of all UK households had Internet access in July. Fifty-nine percent of home users were men, and 41 percent were women.

Almost 8 percent of home users were under the age of 15 and 5.2 percent were over the age of 65.

The most visited websites in the UK during July were msn.com, yahoo.com, freeserve.com, msn.co.uk, and passport.com. Although friendsreunited.co.uk was not one of the 10 most visited sites in July, its traffic increased from 97,000 unique visitors in May to 542,000 unique visitors in July.

The most active online advertiser in the UK in July was dell.com. Amazon.co.uk was second, msn.com was third, and msn.co.uk and ebay.co.uk were fourth and fifth, respectively.

Jupiter Media Metrix: Sixty percent of Britons online

Aug 20 2001:
Over 33 million British people, or 60 percent of the population, used the Internet between April and June 2001, according to Jupiter MMXI.

Sixty-one percent go online at home, while 32 percent go online at work. A further 32 percent go online at Internet cafes, libraries, friends’ houses, or schools.

About 10.4 percent go online with a mobile phone, 1.6 percent do so with a PDA, 4.3 percent use interactive TV, and 9.3 percent go online using a games console or other device.

The number of Internet users going online with a games console increased by over a million to 3 million since April, and the number using interactive TV increased by 500,000 to 1.5 million in the same period.

Twenty-six percent of UK users are aged between 35 and 49, 20 percent are over 50, and 18.6 percent are aged between 25 and 34.

Freeserve is the most popular ISP with almost 17 percent of all users, and AOL is next with 12 percent. The UK differs from other European markets in that smaller, niche ISPs are still holding their own.

This data was compiled by Jupiter MMXI from its Online Market Landscape survey, for which over 5000 people were polled.

Datamonitor: : Online banking to thrive in Europe

Aug 14 2001:
According to Datamonitor, 75 million Europeans will bank online by 2005, up from 23 million at the end of last year.

This growth will drive up the value of the European ebanking technology market from USD2.7 billion this year to almost USD5 billion by 2005.

European online banking users will be concentrated in Germany, Scandinavia, and the UK where online banking is already advanced and PC penetration is high. The fastest growing ebanking market will be Italy with a compound annual growth rate of 70.9 percent.

Most users will conduct online banking transactions using PCs but Datamonitor believes the improved nature of 2.5G and 3G wireless devices and networks will lead to an upswing in the number of wireless banking users in Europe. As many as 35 million Europeans could use wireless banking services by 2005.