Search engines are the basic way in which information is found on the internet. Users type in a key word or phrase and a search engine will deliver a list of internet pages which contain that key word.
The problem is that the search engine is likely to find thousands of such pages. Few users have the patience to search through more than the top couple of dozen. There are hundred of search engines although 8-10 are used more frequently than the rest. Each searches for information and qualifies the results in a different way.
Designing internet pages so that a high score is achieved on the most popular search engines requires a great deal of skill, especially as the search engines continually change and modify their search strategies and scores. Search engine positions therefore need to be monitored and the necessary adjustments made to maintain good rankings. RedPen can provide this facility as a standard part of the update service.
